Do Newspapers Have a Future?Septembrie 27, 2006 la 5:11 pm | Publicat în advertising online, Cool Online | 1 comentariu
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It seems hopeless. How can the newspaper industry survive the Internet? On the one hand, newspapers are expected to supply their content free on the Web. On the other hand, their most profitable advertising–classifieds–is being lost to sites like Craigslist.
Ten years ago, it was a challenge for websites to get people to spend time for pleasure in front of a computer screen.
…the home-delivered newspaper is an archaic object. Who needs it? You can sit down at your laptop and enjoy that same newspaper or any other newspaper in the world.
Some believe that the answer is to restore local ownership. Newspapers were born free, and yet everywhere they are in chains…
Ah, but there is a difference between folks who get rich owning a newspaper and folks who get rich and then buy a newspaper. As a rule, rich folks don’t buy expensive toys for other people to play with.
The fact that people won’t pay for news on the Internet isn’t as devastating for the old medium as it seems. People don’t pay for their news in traditional newspapers: they pay for the paper, which typically costs the company more than it charges for the finished product. So in theory, giving away the news without the paper looks like a good deal for newspapers, if they can keep the advertising.
Newspapers on paper are on the way out. Whether newspaper companies are on the way out too depends. Some of them are going to find the answers. And some are going to fritter away the years quarreling about staff cuts.