Media traditionala vs online mediaSeptembrie 29, 2006 la 11:47 am | Publicat în advertising online, online media | Lasă un comentariu
Din articolul Rupert Murdoch’s Next Move – Blogging?
Today, the newspaper industry is again facing many challenges and possible extinction. The fiscal problems plaguing iconic brands like the New York Times and the Tribune Company are well documented. But the problem this time is not offset-lithography… it’s the rise of the blogosphere. Simply put, it’s centralized content production and distribution vs. decentralized people media. I have now learned, first hand, how blogging competes with traditional newsprint reporting and publishing.